We’re delighted to introduce ourselves: Pull Position, with both feet firmly on the (horticultural) ground. The company was started in 2007 by colleagues John and Frank. Together with a third colleague they saw opportunities for marketing in the horticulture sector, which was an underserved area at the time. Together they started Pull Position, the name referring to the pull strategy: creating demand at the (end-)customer. That’s something that we still strongly believe in. In the years that followed the team expanded and Pull Position went through many developments. We have now been around for more than 12 years and have grown into a team with various specialists.